In advertising photography, your run-of-the-mill picture of your product is not enough to get the message across to your audience. A unique perspective, and outside-the-box thinking is required to turns heads. Here are some of the 20 best advertising billboards ever.
#20 – Glassex
The final copy of the ad clearly communicates that the glass is so clean, you can’t see it below the woman supposedly “levitating”.
#19 – Marlboro
The Marlboro Man ad campaign, featuring the new 100s, was very much deceptive in altering the perception of manliness. If you didn’t smoke Marlboros, you weren’t a man. To this day, their iconic image of a cowboy is still used ads. Leo Burnett was the ad agency responsible for creating this campaign in 1955.
#18 – Volkswagen
With the emergence of the Beetle in the 1980s, advertisers put a spin on the phrase “Think Big” to “Think Small” in order to highlight its fuel and money economy. Smart.
# 17 – McDonald’s
Their “You Deserve A Break Today” copy by Needham, Harper, & Steers in 1971 was simple and spoke directly to the reader. How’s about you get a quarter pounder, hmm.
#16 – Old Spice
With spokesperson Isaiah Mustafa dressed as a snowy mountaintop, the brand uses humor to get across to the audience. It’s quite obvious, really: If you use Old Spice, you’ll smell as fresh as…uh…a snowy mountaintop.
#15 – Lego
Using the simple image of two Lego blocks connected together with a silhouette of an airplane in the copy was really clever. It brings us back to the days when playing with Lego was all about using your imagination.
#14 – Chilean Corporation Against Cancer
Using children uncomfortably suffocated by cigarette smoke as the models produces chilling ads that accurately portray the effects of second-hand smoke to children and well… everybody.
#13 – Romanian Anti-Smoking Ad
This expreses a striking point: The choice to smoke is suicide.
#12 – Alien Vs. Predator
It’s interesting to see these two rivals compete in normal activities like chess, drinking brandy and being involved in gruesome bloodbaths.
#11 – Durex
The message is clear: Using a Durex condom is cheaper in the long run.
#10 – BIRM
The image and the copy make the ad pretty convincing.
#9 – Belt Up
Easy to understand: Wear a seatbelt at all times.
#8 – Berger
Notice the smart use of the billboard.
#7 – BiC Razor
Brilliant. Just. Brilliant.
#6 – DHL
“Get to your destination via the shortest route possible.” Yep, that’s DHL’s brand proposition for you.
#5 – Formula Toothcare – Bite
Strong teeth. Totally.
#4 – Hot Wheels
Way to use the loop de loop, one of their recognizable trademarks.
#3 – Jobsintown.de
#2 – Martor Razor Blades
Witty and smart.
#1 – Coke
Happiness in a bottle. Perfect.